A brokerage CRM that

A brokerage deal isn't a sale, it's three moving numbers: what you pay for the material, what you sell it for, and what the haulage between the two costs. Generic CRMs track contacts and a pipeline, but none of them understand that shape, so the actual profitability of each deal lived in the broker's head and a spreadsheet that was always one version behind. As enquiries grew, so did the risk of quoting a deal that looked good and landed thin.

We built the CRM around how a brokerage actually works, not how a sales team works. Contacts and enquiries feed a deal pipeline, and every deal carries its materials, buy prices, sell prices and haulage costs, rolled into a live P&L per deal and across the book. Quote a trade and the margin is on screen before it's agreed. Ribble Recycle is a business we know inside out, which meant no requirements documents and no polite distance: the software had to match how a broker really operates, because we heard about it directly whenever it didn't.