K&M Global Case Study | Hosting Migration & B2B Website Restructure

The challenge

Off-the-Shelf Software Didn't Fit

K&M Global had been stuck with a web development supplier and hosting provider that simply wasn't delivering. Work wasn't getting done on time, the hosting was unreliable, and the website was structured around e-commerce retail - when the business actually wanted to focus on B2B trade sales. They needed to move to a reliable infrastructure partner and reshape their website to reflect how they actually do business.

Previous web dev supplier was unresponsive and missed deadlines
Hosting was unreliable with poor uptime
Website was structured for retail, not B2B trade
Sales funnel didn't match their actual business model
No regular maintenance, backups, or security updates

TBC

Our approach

Custom Software Built for Their Exact Needs

We migrated K&M Global's entire website to our own servers with proper hosting, regular automated backups, high uptime, and ongoing security maintenance. We then restructured the website to shift the focus from retail e-commerce to B2B trade, redesigning the sales funnel to better capture and convert trade enquiries.

K&M Global's migrated and restructured website.

Hosting & Server Migration
Migrated the full website to reliable, high-uptime servers with automated backups, SSL, and proactive monitoring - replacing their unreliable previous provider entirely.
B2B Website Restructure
Redesigned the website's structure and content to focus on trade customers, scaling down the retail e-commerce functionality and building a proper B2B-focused user journey.
Sales Funnel Optimisation
Restructured the site's conversion paths to capture trade enquiries more effectively, with clear CTAs and a journey designed for wholesale buyers.
Ongoing Maintenance & Support
Providing continuous website maintenance, security updates, performance monitoring, and responsive support to keep everything running smoothly.

03 The result

Stable, Focused, and Converting

99.90%

Uptime

B2B

Sales Focus

Regular

Backups & Security

Responsive

Technical Support

Project Timeline

PHASE 01

Audit & Strategy

TBC

Designed and built the new site with conversion and performance in mind.

PHASE 02

Design & Build

TBC

Designed and built the new site with conversion and performance in mind.

PHASE 03

Launch

TBC

Migrated, tested, and launched with tracking in place.

PHASE 04

Optimise & Support

TBC

Ongoing SEO, campaigns, and maintenance to grow results over time.

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