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Global Van PartsWeb DevelopmentIT Infrastructure
Case Study
Hosting Migration & B2B Website Restructure
Rescued from an unreliable hosting provider and restructured for a trade-focused sales funnel, with ongoing maintenance and support.
Migrated
Hosting & Infrastructure
Reliable servers, full backups
B2B
Sales Focus
Website restructured for trade
Ongoing
Support & Maintenance
Regular updates & uptime
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The Challenge
Unreliable Provider, Wrong Sales Focus
K&M Global had been stuck with a web development supplier and hosting provider that simply wasn't delivering. Work wasn't getting done on time, the hosting was unreliable, and the website was structured around e-commerce retail - when the business actually wanted to focus on B2B trade sales. They needed to move to a reliable infrastructure partner and reshape their website to reflect how they actually do business.
Previous web dev supplier was unresponsive and missed deadlines
Hosting was unreliable with poor uptime
Website was structured for retail, not B2B trade
Sales funnel didn't match their actual business model
No regular maintenance, backups, or security updates
The Solution
Reliable Infrastructure, Focused Strategy
We migrated K&M Global's entire website to our own servers with proper hosting, regular automated backups, high uptime, and ongoing security maintenance. We then restructured the website to shift the focus from retail e-commerce to B2B trade, redesigning the sales funnel to better capture and convert trade enquiries.
1
Hosting & Server Migration
Migrated the full website to reliable, high-uptime servers with automated backups, SSL, and proactive monitoring - replacing their unreliable previous provider entirely.
2
B2B Website Restructure
Redesigned the website's structure and content to focus on trade customers, scaling down the retail e-commerce functionality and building a proper B2B-focused user journey.
3
Sales Funnel Optimisation
Restructured the site's conversion paths to capture trade enquiries more effectively, with clear CTAs and a journey designed for wholesale buyers.
4
Ongoing Maintenance & Support
Providing continuous website maintenance, security updates, performance monitoring, and responsive support to keep everything running smoothly.
The Results
Stable, Focused, and Converting
K&M Global now runs on reliable infrastructure with proper backups and uptime. The website is focused squarely on B2B trade, with a streamlined sales funnel that better reflects how the business operates. They have a responsive technical partner who actually delivers.
0
Uptime
Reliable hosting & infrastructure
0
Sales Focus
Website restructured for trade
0
Backups & Security
Automated and maintained
0
Technical Support
A partner that delivers on time
Success
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