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Electrical ContractingWebsite DevelopmentSEOGoogle Ads
Case Study
Conversion-Focused Website Driving 40-60 Monthly Enquiries
A complete digital presence built from scratch for a growing electrical contractor.
40-60
Monthly Enquiries
From zero
8x
Google Ads ROI
Return on ad spend
300%
Organic Growth
In 6 months
40-60
Monthly Enquiries
Success Story
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The Challenge
Starting From Scratch
DRW Electrical Services had built a strong reputation through word-of-mouth, but had zero digital presence. No website, no Google visibility, no way to capture the growing number of people searching for electricians online.
No website or online presence whatsoever
Completely reliant on word-of-mouth referrals
Missing out on high-intent local searches
No system to capture or track leads
Competitors dominating local search results
The Solution
Building a Complete Digital Presence
We built DRW a comprehensive digital presence from the ground up—a conversion-focused website with clear service pages and trust signals, backed by local SEO and targeted Google Ads.
1
Conversion-Focused Website
Built a professional website designed to convert visitors into enquiries, with clear service pages, trust signals, and multiple contact points.
2
Local SEO Foundation
Optimised Google Business Profile, built local citations, and created location-specific content to capture organic search traffic.
3
Google Ads Campaigns
Launched targeted campaigns for high-intent keywords like "emergency electrician" and "electrical contractors near me" with optimised landing pages.
4
Lead Tracking System
Implemented call tracking and form tracking to measure every enquiry source and optimise spend accordingly.
The Results
Consistent Lead Flow That Scales
Within 6 months, DRW went from zero online presence to a predictable stream of 40-60 enquiries per month. The Google Ads campaigns alone deliver an 8x return on investment.
0
Monthly Enquiries
Consistent lead flow
0
Google Ads ROI
Return on ad spend
0
Local Rankings
For key search terms
0
Months to Results
Full system operational
Success
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